What is Amazon Brand Registry US

Amazon Brand Registry is a service designed to help brand owners register their trademarks and protect their intellectual property, all while promoting their brand. Once registered, users gain access to several exclusive tools that enhance the Amazon shopping experience. These features are not available to unregistered brands or sellers and are outlined below.

For sellers with a Seller Central or Vendor Central account, enrolling in Amazon's Brand Registry is essential. It offers crucial protection and unlocks valuable tools that help establish brand credibility and customer loyalty. To complete the registration process, specific requirements must be met, which you can learn more about by contacting Trademark Savior for detailed enrollment guidelines

What is Amazon Brand Registry 2.0

If you’re an Amazon seller with your own private label products, registering for Brand Registry 2.0 can offer vital protection for your brand. This service enables sellers to prove their ownership of products and prevent counterfeits from entering the market.

Brand Registry 2.0 is a revamped service targeted at brand owners, manufacturers, distributors, and resellers authorized by the brand owner to manage their products on Amazon. If you don’t meet these criteria, your application may be denied. However, for those who qualify, it’s important to complete the registration quickly. Once approved, your product will be directly linked to your account, providing an additional layer of security for your brand on Amazon.

Advantages of Amazon Brand Registry

Amazon Brand Registry provides a range of benefits that are crucial for your Seller Central or Vendor Central strategies. It gives you greater control over product listings, boosts your brand presence, and enhances engagement with customers. Some of the key advantages include:

Control Over Product Detail Pages:

Brand Registry grants you the authority to manage your product listings, allowing your updates and changes to take priority over those made by other sellers.

A+ Content:

This feature allows you to create and display enhanced content that highlights your brand story and product details, improving conversion rates, traffic, and sales.

Brand Story:

By creating a Brand Story, you can engage with customers and enhance brand awareness, helping your products stand out from competitors on Amazon.

Amazon Stores:

Amazon Storefronts provide a platform to share your brand story and showcase your products, offering a unique shopping experience that encourages customers to explore your offerings.

Amazon Posts:

These social media-like posts can appear on your Storefront, product pages, and in related product category feeds. They allow you to feature up to ten of your products with an engaging image and link.

Sponsored Brand Ads:

With Sponsored Brands, you can create customized ads featuring your logo, a catchy headline, and up to three products. You can also run video ad campaigns to boost brand awareness

Brand Analytics & Dashboard:

These tools offer valuable insights into customer behavior, search terms, and demographics, helping you refine your marketing strategies.

Customer Engagement Emails:

As a Brand Registered Seller, you can send email updates to your followers about new or featured products, fostering greater brand engagement and driving traffic at no extra cost.

Manage Experiments:

You can test different variations of your product listings, such as A+ Content, titles, or images, and gather insights to see which versions perform best.

Trademark Savior's Amazon Brand Registry Service $399

Amazon requires brand registration for sellers. Trademark Savior assists Amazon businesses in registering their trademarks, enabling them to protect their intellectual property and remove infringing listings. If another seller uses your trademark logo or copies your listings, Trademark Savior will ensure they are penalized.

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How to Register for Amazon Brand Registry

Once your Seller Central or Vendor Central account is active, you must create a Brand Services account. It’s important to match the email or username used for both your Seller Central or Vendor Central and Brand Registry accounts. This ensures your Brand Registry is linked correctly to your seller account. After gathering the necessary details and setting up your Brand Registry account, the enrollment process is quick and simple. You’ll need to provide information about your brand, your selling account, and any distribution information.

01

Brand Details

Provide your brand name, trademark registration number, and product images.

02

Selling Account Information

Indicate whether you have a Seller or Vendor account.
List product categories and top-selling ASINs for your brand.

03

Distribution Information

Disclose any distributor relationships and third-party licensing details.

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Frequently Asked Questions!

Amazon Brand Registry is a service offered by Amazon that helps brand owners protect their intellectual property and control the content of their product listings on Amazon. By signing up for Brand Registry, you can enjoy a range of benefits, including enhanced control over your product listings, access to A+ content, and the ability to create Amazon Stores and Amazon Posts to promote your brand and products.
To qualify for Amazon Brand Registry in the US, you must have an active registered trademark in the US or in one of several other eligible countries, such as the US, Canada, or the EU. You must also be able to provide evidence of your trademark registration, such as a registration certificate or a screenshot from an online trademark database.
When signing up for Amazon Brand Registry in the US, you will need to provide basic information about your brand, such as your brand name, trademark registration number, and product images. You will also need to provide information about your selling account and distribution channels.
Yes, third-party sellers who sell their own branded products on Amazon can sign up for Amazon Brand Registry. However, you must be the registered trademark owner or have written permission from the trademark owner to use the trademark on Amazon.
Yes, one of the main benefits of Amazon Brand Registry is that it gives you the ability to report trademark infringement on Amazon. If you believe that someone is using your trademark without permission on Amazon, you can submit a report through the Brand Registry portal.
The time it takes to get approved for Amazon Brand Registry in the US can vary, but Amazon typically processes applications within a few weeks. However, if there are any issues with your application or if Amazon requires additional information from you, the process may take longer.

Yes, Amazon Brand Registry allows you to create virtual bundles, which are collections of your existing products that are sold together on a single product detail page. Virtual bundles can help increase your sales by encouraging customers to purchase multiple products at once.

Yes, Amazon Brand Registry includes a range of tools and reports that can help you track your brand's performance on Amazon. For example, you can use the Brand Analytics tool to see how customers are searching for and buying your products on Amazon, and you can use the Brand Dashboard to monitor your brand's health and track key performance metrics.

Our Customer's Feedback

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